How to use data to find the best spot for a sponsor event

As you might know I’m currently doing sponsor events for Tour for Life, to collect funds for the Daniel den Hoed Foundation, for cancer research.

Aniel, me and Transfer Solutions CTO Albert Leenders at a sponsor event last Saturday in Ede.

Aniel and me have been doing this for the 3rd year now. And we noticed quite big differences in proceeds per location. You’d think large crowds (like on Dam Square in Amsterdam) would guarantee large amounts of donations. Not so. A more humble place like my home town Gouda outdid them by a factor of 9 in the same year!

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