How to use data to find the best spot for a sponsor event
As you might know I’m currently doing sponsor events for Tour for Life, to collect funds for the Daniel den Hoed Foundation, for cancer research.

Aniel and me have been doing this for the 3rd year now. And we noticed quite big differences in proceeds per location. You’d think large crowds (like on Dam Square in Amsterdam) would guarantee large amounts of donations. Not so. A more humble place like my home town Gouda outdid them by a factor of 9 in the same year!
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